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Paltatreez

Digital Marketing Transformation for Paltatreez by Yasser Ghallab

Hand-embroidered Tatreez Products from Palestine

Overview

Digital performance audit

Digital performance audit

Paltatreez, a women-led business from Palestine, specializes in creating authentic hand-embroidered tatreez products. Despite their craftsmanship, Paltatreez struggled with low reach and engagement on their digital platforms, which included Instagram, Facebook, and WhatsApp for Business. Recognizing the need for a comprehensive digital marketing strategy, Paltatreez partnered with Yasser Ghallab to transform their online presence and grow their business using the proprietary YG-Consultancy-Framework.

The Challenge

Low Reach and Engagement

Before the collaboration, Paltatreez faced several significant challenges their digital channels had limited visibility, hindering their ability to grow their audience and sales.

Limited Knowledge of Digital Technologies

The founder had minimal experience with digital marketing tools and strategies, creating a knowledge gap that made it difficult to establish an effective online presence.

Fragmented Digital Strategy

Their digital presence was uncoordinated across platforms like Instagram, Facebook, and WhatsApp for Business, limiting the brand’s ability to convert interactions into sales.

Lack of a Cohesive Content Marketing Plan

Without a structured content plan, Paltatreez's storytelling and promotional efforts lacked consistency and engagement.

Strategy and Approach

Situational Analysis

A thorough analysis of Paltatreez's peers, top competitors in the field, and forward-thinking brands that are a step ahead. This allowed for a deeper understanding of the landscape and helped identify opportunities for Paltatreez to differentiate itself.

Identifying the Unique Selling Proposition (USP)

After careful analysis, the USP of Paltatreez was identified as its ability to deliver high-quality, culturally significant, hand-embroidered tatreez products that represent Palestinian heritage. This USP became the focal point of the marketing strategy.

Fixing the Digital Marketing Presence

Paltatreez’s digital channels were optimized with consistent branding, messaging, and content that highlighted the unique value of their products. Instagram, Facebook, and WhatsApp for Business were integrated to create a seamless customer journey from engagement to sale.

Growth Hacking:

Yasser Ghallab applied growth hacking techniques to maximize the exposure of Paltatreez’s USP to the target audience. Every possible avenue was explored, from organic content strategies to community-building efforts, leveraging social proof and user-generated content to accelerate brand growth without relying on paid advertising.

Results

Yasser Ghallab’s strategy delivered exceptional results for Deriskly

3 Million Reach with Zero Advertising Cost

The organic content marketing plan delivered a reach of over 3 million across social platforms, all without any paid ads.

Increased Sales and Brand Dependence on Digital Channels

Paltatreez's sales are now heavily reliant on the digital marketing strategy developed through this framework. The business has shifted away from traditional methods and is thriving on its digital presence.

Strengthened Online Presence

Paltatreez now boasts a cohesive brand narrative across digital platforms, resulting in higher follower engagement, stronger community support, and improved customer communication via WhatsApp for Business.

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Testimonials

What People Say About Us

Amr Eltolly
Amr Eltolly

Businessman

One of the best courses I have taken, and a very useful course with a lot of information. I thank Doctor for his effort with us

Arch Nesma
Arch Nesma

Content Creator

كان كورس غير اعتيادي حصلنا فيه على الأفكار ماوراء التسويق، وعلى أسرار النجاح المباشر للتسويق بسهولة، طريقة التدريب كانت رائعة وخرجت من الكورس بدروس لن تنسى! أطمح للحصول على تدريبات أخرى لدى أ.ياسر تخص تطوير أعمالي لأنني وجدت أنه "يعطي الصافي"! شكراً!

Peter Atef
Peter Atef

Businessman

A smart instructor who has different ways of explaining depending on real situations, he always tries to be honest and provides all the keys to deal with different situations.

Amr Ezza
Amr Ezza

Influencer

One of the best coaches I ever met. You have your unique style and ability to reach and deliver. Many thanks for the rich and enriching experience.

Asmaa Shaker
Asmaa Shaker

Designation

تجربة ممتازة و شيقة جدا لان اول مرة ف حياتي اولا اتعامل مع حد محترم و ذوق و متقبل الاراء و إن الكورس كان ممتع جدا و استفدت معلومات كتير جدا و قيمة من المناقشات اللي خوضناها ولأول مرة بردو كنت اتمني الكورس يكون أطول من كده شكرا لمجهود حضرتك

Yasmina Elmahdy
Yasmina Elmahdy

Designation

highly recommended the digital marketing course with Dr.Yasser he is so professional, supporting and friendly thank you for your effort and hope to deal with you again

Rasha Mahmoud Bedda
Rasha Mahmoud Bedda

Designation

make the students feel as if the subject is extremely easy. This is actually what Mr Yasser did he turn a complex subject into an easy, relevant and authentic content. thanks for today. Will definitely be nagging for deciding on the date for the up coming course.

Sally Mohamed
Sally Mohamed

Coaching

What I’ve learnt from Yasser and I am still learning is not to jump to conclusions, to give myself time to reflect and enjoy the journey also I am a human do the right thing and sometimes do the wrong thing and I should accept that and focus on how I respond.Thanks Yasser

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