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FoodFairy

Performance Marketing Success for FoodFairy by Yasser Ghallab

Online Food Delivery

Overview

FoodFairy, a rising player in Egypt’s highly competitive online food delivery market, sought to significantly grow their sales and business footprint. To achieve this, they collaborated with Yasser Ghallab, a senior consultant specializing in performance marketing, to develop a tailored strategy. This strategy led to an impressive 4x growth in sales within one year, positioning FoodFairy as a notable brand in the industry.

The Challenge

Highly Competitive Market

Operating in the crowded online food delivery space in Egypt, FoodFairy needed to differentiate itself and capture a larger market share.

Few Active Users and No Historical Data

With few active users on the platform and no historical data to inform marketing strategies, Deriskly needed to build its customer base from the ground up.

Web-Tech Integration Gaps

FoodFairy had insufficient tracking and targeting mechanisms in place, which made it difficult to measure campaign performance or reach their ideal audience efficiently.

Underdeveloped B2B Strategy

While FoodFairy had a presence in the B2B space, they were not maximizing their potential partnerships with food delivery apps, leaving untapped growth opportunities.

Strategy and Approach

Optimizing Advertising Copy

FoodFairy’s advertising copy was completely revamped to be more engaging, concise, and aligned with the brand’s value proposition. The copy was optimized across all paid channels to improve click-through rates (CTR) and conversion rates.

Enhancing Web-Tech Integration

Key tools such as Google Analytics and Facebook Pixel were implemented and properly integrated into FoodFairy’s web infrastructure. This allowed for more precise tracking of customer behavior, improved retargeting efforts, and better data-driven decisions.
The performance marketing efforts were closely monitored to ensure that campaigns were adjusted in real-time to maximize returns.

Targeted Customer Segmentation

By leveraging detailed customer data, FoodFairy was able to implement precise targeting strategies for their advertising campaigns. This included demographic-based targeting, behavioral segmentation, and audience retargeting to capture repeat customers and increase lifetime value.

Growth Hacking Through B2B Partnerships

A significant portion of the strategy focused on expanding FoodFairy’s B2B marketing efforts. By fostering partnerships with major online food delivery apps, the brand was able to double its B2B sales. This involved negotiating mutually beneficial deals that increased FoodFairy’s visibility and orders on these platforms.

Performance Marketing Activities

The implementation of a full-funnel approach ensured that FoodFairy’s performance marketing campaigns were designed to engage customers at every stage of the buying process—from awareness to conversion.
Multiple advertising platforms, including Google Ads and Facebook Ads, were utilized to maximize reach and drive traffic.

Result

Why Our Clients Choose Digital2Marketing

4x Increase in Sales in One Year

The performance marketing activities led to a fourfold increase in FoodFairy’s sales, a significant achievement in a competitive market.

Enhanced Web-Tech Integratio

The implementation of advanced tracking tools, such as Google Analytics and Facebook Pixel, enabled more effective customer targeting and campaign management, which further improved advertising efficiency.

Doubling of B2B Sales

FoodFairy’s partnerships with online food delivery apps successfully doubled their B2B business, creating a more stable and diversified revenue stream.

Increased Customer Engagement and Retargeting

By optimizing their advertising copy and focusing on data-driven marketing strategies, FoodFairy was able to enhance customer engagement and significantly improve conversion rates across their campaigns.

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