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Deriskly

Growth Marketing Success for Deriskly by Yasser Ghallab

AI Software as a Service (SaaS)

Overview

Growth Marketing Success for Deriskly

Growth Marketing Success for Deriskly

Deriskly is an AI-driven SaaS company offering automated solutions for managing customer complaints, tailored for the financial sector. The product was designed to assist companies in complying with the new Consumer Duty regulation by generating AI-powered complaint responses. Despite the solution’s relevance, Deriskly faced the challenge of entering a hyper-competitive and mature financial market with few active users and no historical data. Yasser Ghallab was brought on board to lead the marketing efforts and help the company acquire its first customers while navigating these market challenges.

The Challenge

New Market Entry

Deriskly was new to the financial market, a sector that is both mature and highly competitive. Introducing an innovative AI solution like Deriskly required effective strategies to gain trust and establish a foothold.

Consumer Duty Regulation

The new Consumer Duty regulation created an opportunity for Deriskly to address financial institutions' needs to manage customer complaints more efficiently, but the challenge lay in educating potential clients about this new requirement and its benefits.

Few Active Users and No Historical Data

With few active users on the platform and no historical data to inform marketing strategies, Deriskly needed to build its customer base from the ground up.

Competitive and Fast-Growing Market

The market was growing rapidly, with numerous competitors offering various solutions. Deriskly had to stand out and capture attention in a crowded field.

Strategy and Approach

Search Engine Marketing (SEM) and Keyword Planning:

A robust SEM strategy was implemented, leveraging carefully researched keywords to ensure that Deriskly’s solution reached its ideal audience at the right moment. The keyword planning process focused on terms related to AI solutions, financial compliance, and the Consumer Duty regulation, ensuring high relevance and conversion rates.

Reporting Dashboard for Real-Time Monitoring

A customized reporting dashboard was developed to provide Deriskly with real-time visibility into the performance of all marketing campaigns. This dashboard allowed the team to monitor key metrics such as user acquisition, ad performance, conversion rates, and customer interactions, enabling data-driven decision-making throughout the campaign.

Reporting Dashboard for Real-Time Monitoring

A customized reporting dashboard was developed to provide Deriskly with real-time visibility into the performance of all marketing campaigns. This dashboard allowed the team to monitor key metrics such as user acquisition, ad performance, conversion rates, and customer interactions, enabling data-driven decision-making throughout the campaign.

Email Marketing Campaigns

Targeted email marketing campaigns were crafted to educate potential customers about the benefits of Deriskly’s AI-driven solution. The emails focused on the pain points of handling customer complaints and how Deriskly could automate and streamline these processes in compliance with the new Consumer Duty regulations.

Results

Yasser Ghallab’s strategy delivered exceptional results for Deriskly

150% of Target Active Users Achieved

150% of Target Active Users Achieved: Deriskly exceeded its target for active users by 150%, achieving this milestone ahead of the planned timeline.

25% Cost-Effective Customer Acquisition

The customer acquisition cost was reduced by 25% compared to the average in the market, making the campaign highly cost-efficient.

200 customers acquired at 25% lower cost

By utilizing a combination of SEM and email marketing, Deriskly was able to acquire its first 200 customers at 25% lower cost than the industry average, making the strategy not only effective but also highly efficient in a cost-sensitive environment.

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What People Say About Us

Amr Eltolly
Amr Eltolly

Businessman

One of the best courses I have taken, and a very useful course with a lot of information. I thank Doctor for his effort with us

Arch Nesma
Arch Nesma

Content Creator

كان كورس غير اعتيادي حصلنا فيه على الأفكار ماوراء التسويق، وعلى أسرار النجاح المباشر للتسويق بسهولة، طريقة التدريب كانت رائعة وخرجت من الكورس بدروس لن تنسى! أطمح للحصول على تدريبات أخرى لدى أ.ياسر تخص تطوير أعمالي لأنني وجدت أنه "يعطي الصافي"! شكراً!

Peter Atef
Peter Atef

Businessman

A smart instructor who has different ways of explaining depending on real situations, he always tries to be honest and provides all the keys to deal with different situations.

Amr Ezza
Amr Ezza

Influencer

One of the best coaches I ever met. You have your unique style and ability to reach and deliver. Many thanks for the rich and enriching experience.

Asmaa Shaker
Asmaa Shaker

Designation

تجربة ممتازة و شيقة جدا لان اول مرة ف حياتي اولا اتعامل مع حد محترم و ذوق و متقبل الاراء و إن الكورس كان ممتع جدا و استفدت معلومات كتير جدا و قيمة من المناقشات اللي خوضناها ولأول مرة بردو كنت اتمني الكورس يكون أطول من كده شكرا لمجهود حضرتك

Yasmina Elmahdy
Yasmina Elmahdy

Designation

highly recommended the digital marketing course with Dr.Yasser he is so professional, supporting and friendly thank you for your effort and hope to deal with you again

Rasha Mahmoud Bedda
Rasha Mahmoud Bedda

Designation

make the students feel as if the subject is extremely easy. This is actually what Mr Yasser did he turn a complex subject into an easy, relevant and authentic content. thanks for today. Will definitely be nagging for deciding on the date for the up coming course.

Sally Mohamed
Sally Mohamed

Coaching

What I’ve learnt from Yasser and I am still learning is not to jump to conclusions, to give myself time to reflect and enjoy the journey also I am a human do the right thing and sometimes do the wrong thing and I should accept that and focus on how I respond.Thanks Yasser

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