Deriskly
Growth Marketing Success
Deriskly is an AI-driven SaaS company offering automated solutions for managing customer complaints, tailored for the financial sector. The product was designed to assist companies in complying with the new Consumer Duty regulation by generating AI-powered complaint responses. Despite the solution’s relevance, Deriskly faced the challenge of entering a hyper-competitive and mature financial market with few active users and no historical data. Yasser Ghallab was brought on board to lead the marketing efforts and help the company acquire its first customers while navigating these market challenges.
New Market Entry
Deriskly was new to the financial market, a sector that is both mature and highly competitive. Introducing an innovative AI solution like Deriskly required effective strategies to gain trust and establish a foothold..
Consumer Duty Regulation
The new Consumer Duty regulation created an opportunity for Deriskly to address financial institutions' needs to manage customer complaints more efficiently, but the challenge lay in educating potential clients about this new requirement and its benefits.
Competitive and Fast-Growing Market
With few active users on the platform and no historical data to inform marketing strategies, Deriskly needed to build its customer base from the ground up..
Few Active Users and No Historical Data
The market was growing rapidly, with numerous competitors offering various solutions. Deriskly had to stand out and capture attention in a crowded field.
YG strategy delivered exceptional results for Deriskly
150% of Target Active Users Achieved: Deriskly exceeded its target for active users by 150%, achieving this milestone ahead of the planned timeline.
The customer acquisition cost was reduced by 25% compared to the average in the market, making the campaign highly cost-efficient.
By utilizing a combination of SEM and email marketing, Deriskly was able to acquire its first 200 customers at 25% lower cost than the industry average, making the strategy not only effective but also highly efficient in a cost-sensitive environment.
Reach out to us now for remarkable marketing outcomes
About us
Our Services
Subscribe
